Why Psychology is the Missing Key to Successful Business Transformation

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When businesses embark on transformation journeys, they often focus on the technical, operational, or strategic aspects of change. They invest in new technologies, revamp processes, and realign organisational structures. While these elements are important, the real challenge of transformation lies in changing human behaviour. This is where psychology comes in. By applying psychological principles, you …

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How Behavioural Nudging Can Drive Business Transformation

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Business transformation is often a complex and daunting process, requiring not just strategic shifts but also significant changes in employee behaviour. One psychological tool that can help businesses guide these changes smoothly is “behavioural nudging.” Nudging, a concept popularised by behavioural economists, involves designing environments or processes that subtly guide individuals toward desired behaviours without …

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